When is Colorado Springs Restaurant Week?
Sept 27- Oct 6, 2019. Your restaurant must participate all 10 days.
Who is organizing Restaurant Week?
Visit Colorado Springs (VCOS) and The Pikes Peak Chapter of the Colorado Restaurant Association (CRA).
What is the cost to participate?
Members of CRA and/or VCOS – $100. Non-members – $150. If you have multiple locations of the same restaurant, the cost is $50 for each additional location. Each restaurant must also donate a $25 gift card. These gift cards will be combined into four prize packages that will be given away to Restaurant Week participants who download and use Bandwango, the Restaurant Week web app.
What other information & items are needed from my restaurant?
How do the menus work?
Each restaurant must create a multi-course meal for one of the three pricing tiers of $15, $30 and $45. These prices are per person, not per couple. The courses are completely up to you – it could be one appetizer, one entrée, and one dessert or one appetizer, one entrée and one drink, etc – as long as the menu represents a true discount (20% recommended) to the consumer. In addition, you can offer a single choice or multiple choices for each course for the diner to choose from. The Restaurant Week menu can be offered as well as your regular menu.
Should I create separate menus for breakfast, lunch and dinner?
No, just one menu per restaurant.
Is tax and/or gratuity included in the pricing tiers?
No, tax and gratuity are not included in the price.
Do I have to include alcohol?
Absolutely not! But it is an option in your multi-course menu. If you decide to go the drink route, be sure to offer a non-alcoholic option if someone does not drink alcohol or is under 21 years of age.
What’s in it for me?
Restaurant Week offers restaurants the opportunity to introduce the community to your food and atmosphere at a price that will encourage dining out and trying new places. Restaurant Week will bring revenue and exposure to your establishment.
How will Restaurant Week be promoted?
Restaurant Week will be promoted via print, social and radio advertising to Colorado Springs and the Front Range. 100% of the participation fees goes straight into the advertising campaign, which will start in late August or early September.
Each restaurant will receive 2-3 posters as well as ¼-sized flyers to distribute within their establishment.
We are creating a web app that users can use to view the participating restaurant menus and redeem their meal discount. As an incentive to download and use the app, the consumer will automatically be entered into a drawing to win a collection of $25 gift cards each time they “check in” to a restaurant.
In addition to advertising, we will also be creating an Instagram account for Pikes Peak Restaurant Week. The handle will be @PikesPeakRestaurantWeek. Every restaurant that participates will receive their own post. The hashtag will be #PikesPeakRestaurantWeek.
How can I help promote?
You can tag your social media pictures with @PikesPeakRestaurantWeek and hashtag #PikesPeakRestaurantWeek. You are also encouraged to add your restaurant week menus to your website and social channels. We will provide all participants with posts that you can use on your own social platforms to promote Restaurant Week.
Where will menus be posted?
The Pikes Peak Chapter of the Colorado Restaurant Association as well as Visit Colorado Springs will each have a webpage dedicated to Restaurant Week. Customers can go here or download the app to view menus. We encourage to add your menu to your website and social channels.
Will I have to print my own restaurant week menus?
Yes. A TBD printing company will offer a discount. Please email email@example.com for any questions on this.
What do I do if I have multiple restaurant locations?
Each location must register and pay separately. If you have multiple locations of the same restaurant, the first restaurant would be $100/150 (depending on if you’re a member of the CRA or VCOS), and each additional location will be $50.