When is Colorado Springs Restaurant Week?

Sept 27- Oct 6, 2019. Your restaurant must participate all 10 days.

Who is organizing Restaurant Week?

Visit Colorado Springs (VCOS) and The Pikes Peak Chapter of the Colorado Restaurant Association (CRA).

What is the cost to participate?

Members of CRA and/or VCOS – $100. Non-members – $150. If you have multiple locations of the same restaurant, the cost is $50 for each additional location. Each restaurant must also donate a $25 gift card. These gift cards will be combined into four prize packages that will be given away to Restaurant Week participants who download and use Bandwango, the Restaurant Week web app.

What other information & items are needed from my restaurant?

  • Completed registration form
  • $100 or $150 participation fee (see details below)
  • $25 gift card
  • 2 high-res photographs jpg files (one may be your logo) to be used for marketing
  • Menu details

How do the menus work?

Each restaurant must create a multi-course meal for one of the three pricing tiers of $15, $30 and $45. These prices are per person, not per couple. The courses are completely up to you – it could be one appetizer, one entrée, and one dessert or one appetizer, one entrée and one drink, etc – as long as the menu represents a true discount (20% recommended) to the consumer. In addition, you can offer a single choice or multiple choices for each course for the diner to choose from. The Restaurant Week menu can be offered as well as your regular menu.

Should I create separate menus for breakfast, lunch and dinner?

No, just one menu per restaurant.

Is tax and/or gratuity included in the pricing tiers?

No, tax and gratuity are not included in the price.

Do I have to include alcohol?

Absolutely not! But it is an option in your multi-course menu. If you decide to go the drink route, be sure to offer a non-alcoholic option if someone does not drink alcohol or is under 21 years of age.

What’s in it for me?

Restaurant Week offers restaurants the opportunity to introduce the community to your food and atmosphere at a price that will encourage dining out and trying new places. Restaurant Week will bring revenue and exposure to your establishment.

How will Restaurant Week be promoted?

Restaurant Week will be promoted via print, social and radio advertising to Colorado Springs and the Front Range. 100% of the participation fees goes straight into the advertising campaign, which will start in late August or early September.

Each restaurant will receive 2-3 posters as well as ¼-sized flyers to distribute within their establishment.

We are creating a web app that users can use to view the participating restaurant menus and redeem their meal discount. As an incentive to download and use the app, the consumer will automatically be entered into a drawing to win a collection of $25 gift cards each time they “check in” to a restaurant.

In addition to advertising, we will also be creating an Instagram account for Pikes Peak Restaurant Week. The handle will be @PikesPeakRestaurantWeek. Every restaurant that participates will receive their own post. The hashtag will be #PikesPeakRestaurantWeek.

How can I help promote?

You can tag your social media pictures with @PikesPeakRestaurantWeek and hashtag #PikesPeakRestaurantWeek. You are also encouraged to add your restaurant week menus to your website and social channels. We will provide all participants with posts that you can use on your own social platforms to promote Restaurant Week.

Where will menus be posted?

The Pikes Peak Chapter of the Colorado Restaurant Association as well as Visit Colorado Springs will each have a webpage dedicated to Restaurant Week. Customers can go here or download the app to view menus. We encourage to add your menu to your website and social channels.

Will I have to print my own restaurant week menus?

Yes. A TBD printing company will offer a discount. Please email jane@visitcos.com for any questions on this.

What do I do if I have multiple restaurant locations?

Each location must register and pay separately. If you have multiple locations of the same restaurant, the first restaurant would be $100/150 (depending on if you’re a member of the CRA or VCOS), and each additional location will be $50.

Best Practices

  • Build a menu based on your goals. What vibe are you going for? Do you want to feature a new dish or a new chef? Is your goal to bring in more customers? How are you going to achieve this with your menu?
  • If you’re offering alcohol as a part of your multi-course menu, please be sure to offer an alternative if someone does not drink alcohol or is under age. This could be a mocktail or a dessert.
  • Train your staff on restaurant week and the menu. We will provide training material on how customers can download the app to earn entries into the raffle. Downloading the app is not a requirement to participate in Restaurant Week. However, please train your staff to encourage guests to download and use the app so that we can track the success of Restaurant Week.
  • Spread the word! Post pictures on your August and September advertising and social media posts, upload the menu to your webpage, etc. The more exposure, the higher the chance people will come to your restaurant.